TV Smith's Dua Sen. The politically incorrect irregular columnist combines
his idiosyncratic observations and tangential commentary into a blog...
by TV Smith
received a barrage of e-mails (2,813 to be exact) from rabid readers since last
week. They demanded an explanation as to why I didn't comment on the biggest news
to hit the country since the appearance of the giant
python from Muar. Sorry folks, I'm not really into political happenings.
Besides, I slept through it. Important judicial decisions always seem to leak
out in the mornings. If you don't mind, I would like to follow-up on my previous
posting regarding branding. The choice of names can make or break a product.
Let's take a look at some failed Malaysian products and examine its relationship
to consumer behaviour.
When that word (and act) was introduced to the
Malaysian public in 1999, an upstart local instant noodle manufacturer cleverly
capitalised on the buzz. Sodomee became an instant hit at mamak stalls
and at the dorms of local universities. It was also one of the first one-minute
mee to enter the market.
However the product faded just as fast when it
was no longer trendy to utter that word. Malaysians soon embraced a new word:
infotainment. Packs printed with the 'favour' typo became instant collectors'
An ex-cop with limited business experience
and venture capital came up with a good eye-care product. However, he was not
so prudent in the design department.
The picture printed on the little
bottles was too realistic. Many consumers found the full-colour black eye picture
too brutal and graphic. Eye-Noor® eye drops disappeared from the shelves
in just three months after a glitzy launch.
in advertising can hurt your product, sometimes. Riding on the growing awareness
of proper mattress specifications, this company upgraded its product features
and hoped to make a killing.
Unfortunately at the showrooms, almost every
woman who discovered the label after bouncing on it, went "Euuwwww!"
Women never like the mention of semen (stains) in public. The Tivoli
Mattress company found out the hard way. Selling mattresses online and
through mail order was even tougher.
logos, brands and product names referenced on this page may be the trademarks
or registered trademarks of their respective owners/holders.
2004 TV SMITH
Link to this article: http://www.tvsmith.net.my/duasen/090904_products.html
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